A Whack on the Side of the Head
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The hugely bestselling creativity classic with "lasting appeal," A Whack on the Side of the Head is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (New York Times)! For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation.
A Whack on the Side of the Head
$21.99
Sale price
$21.99
Regular price
Unit price
$21.99 each
- Learn how to overcome the ten biggest mental locks and unleash your full creative potential.
- Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas.
- Exploit the power of discontinuity, constraints, and "playing the Wise Fool" to find the "second right answer"!
Book Details
- ISBN
- 9781538759417
- Binding
- Paperback
- Authors
- Roger Von Oech
- Publisher
- Grand Central Publishing
- Published Date
- May 7, 2024
- Language
- English
- Pages
- 352
- Physical Info
- 1.1 in H x 8.2 in L x 5.5 in W (0.7 lb)