Different Brains, Different Approaches
$45.00
Sale price
$45.00
Regular price
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Different Brains, Different Approaches
$45.00
Sale price
$45.00
Regular price
Unit price
$45.00 each
This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.
Book Details
- ISBN
- 9789063694357
- Binding
- Paperback
- Authors
- Huub Van Osch
- Publisher
- Bis Publishers
- Published Date
- January 31, 2017
- Language
- English
- Pages
- 192
- Physical Info
- 0.6 in H x 9 in L x 7.6 in W (1.2 lb)