Digital Behavior
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In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.
Digital Behavior
$41.99
Sale price
$41.99
Regular price
Unit price
$41.99 each
Book Details
- ISBN
- 9781009568326
- Binding
- Paperback
- Authors
- Umberto Leon Dominguez
- Publisher
- Cambridge University Press
- Published Date
- February 6, 2025
- Language
- English
- Pages
- 250
- Physical Info
- 0.53 in H x 9 in L x 6 in W (0.75 lb)