{"product_id":"the-art-of-persuasion","title":"The Art of Persuasion","description":"\u003cp\u003e\u003ci\u003eThe Art of Persuasion \u003c\/i\u003eteaches you how to get what you want when you want it. You would love to have that ability, right? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. \u003cp\u003e\u003c\/p\u003e One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. \u003cp\u003e\u003c\/p\u003e The Winning principles you will learn include: \u003cul\u003e\n\u003cli\u003eMaking People Feel Important\u003c\/li\u003e\n\u003cli\u003eEverything is Negotiable\u003c\/li\u003e\n\u003cli\u003eDealing with Difficult People\u003c\/li\u003e\n\u003cli\u003ePersuasion in Action\u003c\/li\u003e\n\u003cli\u003eWhat Sets You Apart from the Rest\u003c\/li\u003e\n\u003cli\u003eNuggets of Wisdom\u003c\/li\u003e\n\u003c\/ul\u003ePresented in everyday, clear, and often humorous language, \u003ci\u003eThe Art of Persuasion\u003c\/i\u003e leaves an impression on you that will last a lifetime--filled with one success after another!","brand":"Sound Wisdom","offers":[{"title":"Default Title","offer_id":50020512071930,"sku":"9781640951198","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/1253\/1962\/files\/imageloader_3754dcfe-e777-4526-b04c-e1f019111fa1.jpg?v=1786136891","url":"https:\/\/mindsourcebooks.com\/products\/the-art-of-persuasion","provider":"Mind Source Books","version":"1.0","type":"link"}