{"product_id":"the-crowd","title":"The Crowd","description":"One of the most influential works of social psychology in history, \u003ci\u003eThe Crowd\u003c\/i\u003e was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini -- both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, \"The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.\"\u003cbr\u003eAlthough the volume focuses on crowd psychology, it is also brilliantly instructive on the effects of the generally accepted beliefs of a nation's citizenry on the processes of history. Among the topics covered here are general characteristics and mental unity of the crowd; the crowd's sentiments and morality; its ideas, reasoning power, and imagination; opinions and beliefs of crowds and the means used by leaders to persuade; classification of crowds, including criminal and electrical assemblages, as well as the functioning of criminal juries and parliamentary assemblies.\u003cbr\u003eA must-read volume for students of history, sociology, law, and psychology, \u003ci\u003eThe Crowd\u003c\/i\u003e will also be invaluable to politicians, statesmen, investors, and marketing managers. \"Any study of crowd behavior, popular psychology, fascism, etc. would do well to begin with Le Bon's work.\" -- Anson Rabinbach, Professor of History, Princeton University.","brand":"Dover Publications","offers":[{"title":"Paperback","offer_id":50010133922042,"sku":"9780486419565","price":11.95,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":50014937678074,"sku":"9781015395473","price":31.95,"currency_code":"USD","in_stock":true},{"title":"Hardcover (1)","offer_id":50021423481082,"sku":"9781640323766","price":17.77,"currency_code":"USD","in_stock":true},{"title":"Hardcover (2)","offer_id":50021423513850,"sku":"9781774416426","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Paperback (17)","offer_id":50021423546618,"sku":"9781640323773","price":7.77,"currency_code":"USD","in_stock":true},{"title":"Paperback (44)","offer_id":50021423579386,"sku":"9781453826676","price":9.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/1253\/1962\/files\/imageloader_74eb4ac0-14d2-41ca-95f4-8c527ea414fc.jpg?v=1786130692","url":"https:\/\/mindsourcebooks.com\/products\/the-crowd","provider":"Mind Source Books","version":"1.0","type":"link"}