{"product_id":"the-dopamine-generation","title":"The Dopamine Generation","description":"\u003cp\u003e\u003cb\u003eWhat if the same science that drives addiction could drive climate action?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Dopamine Generation\u003c\/i\u003e, sustainability leader and wellness strategist \u003cb\u003eStacey A. Olson\u003c\/b\u003e reveals how neuroscience, design, and culture intertwine to shape collective behavior-and how the very systems that manipulate our desires can be re-engineered to heal them.\u003c\/p\u003e\u003cp\u003eDrawing on insights from behavioral science, architecture, and social psychology, Olson explores how corporations hijack dopamine to keep us consuming-and how understanding that chemistry can help us create positive, self-reinforcing loops that make sustainable living \u003ci\u003efeel good\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eFrom the neurochemistry of anticipation to the marketing of hope, this book reframes climate action not as sacrifice but as satisfaction. It is both a wake-up call and a blueprint for turning anxiety into agency.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAddiction and inspiration share the same neural circuits.\u003cbr\u003eThe difference is direction.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50021724324090,"sku":"9798273862203","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/1253\/1962\/files\/imageloader_af9869c0-0fde-4b72-be49-24374c7d0799.jpg?v=1786139139","url":"https:\/\/mindsourcebooks.com\/products\/the-dopamine-generation","provider":"Mind Source Books","version":"1.0","type":"link"}