You Are Now Less Dumb
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The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we're not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:
You Are Now Less Dumb
$16.00
Sale price
$16.00
Regular price
Unit price
$16.00 each
- Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
- The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
- Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
- The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
- Sunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested "worth it")
Book Details
- ISBN
- 9781592408795
- Binding
- Paperback
- Authors
- David McRaney
- Publisher
- Avery Publishing Group
- Published Date
- August 5, 2014
- Language
- English
- Pages
- 320
- Physical Info
- 1.02 in H x 7.48 in L x 5.04 in W (0.45 lb)