The Colture Playbook Vol. 2

The Colture Playbook: Vol. 2 - A Music Business Guide to Wealth and Independence is the highly anticipated follow-up to The Colture Playbook: Vol. 1, continuing the journey of COLTURE co-founder Ty Baisden and acclaimed music journalist Yoh Phillips as they dive even deeper into what it takes to thrive in the music industry without selling your soul-or your masters.

Where Volume 1 introduced readers to Ty's unorthodox rise and the foundational mindset behind COLTURE, Volume 2 is about scaling, sustaining, and securing independence. Focused on the years 2018 to early 2020, this book documents how Ty and his team built an artist-first, ownership-driven business around R&B star Brent Faiyaz-and did so without caving to the pressures of the mainstream industry.

Structured around 13 raw, reflective, and instructive chapters, this volume explores:

• Discipline and Work Ethic as tools for longevity, not just survival.
• Rejecting industry illusions (aka the Kool-Aid) in favor of substance and strategy.
• Financial literacy and catalog ownership as the real keys to generational wealth.
• The rise of COLTURE as a boutique, creator-led movement redefining equity in entertainment.
• Cautionary tales from music legends that highlight what not to do on your path to success.

More than just a business guide, Volume 2 is a playbook for creators, executives, and entrepreneurs looking to build something real, own what they create, and leave a lasting legacy. It's a powerful reminder that independence is not a trend-it's a strategy, and the game is only getting started.